Locus by White Media
AI Search Optimisation Plugin For WordPress
Your WordPress site, cited by AI.
Generative Engine Optimisation, built in.
Input your text here! The text element is intended for longform copy that could potentially include multiple paragraphs.
Get Locus - from £149/year
See how it works
✦ Powered by Anthropic Claude
✦ Works with Rank Math & Yoast
✦ Native Cornerstone integration
✦ No monthly fees
The Problem
Your customers are asking AI.
Your site is not in the answer.
ChatGPT, Gemini, Perplexity, and Google AI Overviews now answer the questions your customers used to Google. Most WordPress sites are structurally invisible to them. Here is why.
01.
AI search is not traditional search
By the time you reply, the lead has gone elsewhere. Visitors searching at 11pm have moved on to your competitor before you've had your morning coffee.
02.
Your entity data is incomplete
AI models build understanding of businesses from structured entity data - legal name, address, services, geography, people, relationships. Most WordPress sites provide a fraction of this. The rest is guesswork the AI does not make in your favour.
03.
AI models cannot read your site properly
Without llms.txt and llms-full.txt at the correct URLs, AI systems have no structured entry point to your content. Without classified, schema-tagged pages, your content is noise rather than a citeable source.
04.
Geographic intent goes to your competitors
Local and regional queries are answered from structured geographic data. If your service areas, containedInPlace hierarchy, and areaServed fields are absent or incomplete, location-intent queries route elsewhere.
05.
Rank Math or Yoast alone is not enough
Rank Math and Yoast are excellent at traditional SEO schema. They do not generate sitewide entity blocks, geographic containment hierarchies, Person entities, llms.txt files, or the structured AI-readable output GEO requires.
06.
Manual GEO implementation is out of reach
Proper GEO requires schema expertise, ongoing maintenance, and developer time. Most agencies charge for it separately and deliver it inconsistently. A complete, managed WordPress solution at a sensible annual fee did not exist - until now.
The Solution
Meet Locus. Complete GEO for your WordPress.
Locus installs on your existing WordPress site and handles the full GEO stack automatically - powered by Claude, working alongside Rank Math, built for Cornerstone.
Sitewide entity schema, generated from your business profile
Locus generates complete Organisation, Person, and WebSite JSON-LD blocks from a single business profile - including legal name, address, geo-coordinates, opening hours, services, aggregate rating, social profiles, and areaServed. Injected into wp_head at the correct priority on every page, correctly structured for AI citation.Geographic containment on every location page
Service-area and location pages receive page-level schema with a full containedInPlace hierarchy - City, AdministrativeArea, Country - scoped to the specific location. A lean areaServed signal on every page; the full city list reserved for the homepage. The right geographic signal in the right place, every time.llms.txt and llms-full.txt, served automatically
Locus generates and serves both the concise and extended llms.txt specification endpoints at the correct URLs on your domain. Content is built from your business profile, classified pages, service data, FAQs, and reviews - cached automatically and invalidated on post save. The files AI models are trained to look for, on your site, without any manual work.Profile Wizard - your business profile in minutes, not hours
Point Locus at your site URL and Claude scrapes your homepage and about page, analyses the content, and proposes a complete business profile - services, areas served, social profiles, description, founding year, and more. Review the suggestions, confirm, save. No lengthy form-filling, no agency briefing document, no developer required.Built for Cornerstone - not bolted on
Locus is the only GEO plugin with native integration for Themeco Pro and the Cornerstone page builder. The schema map, page audit, and all settings work correctly inside the Cornerstone admin environment. CSAI (Cornerstone AI) is detected and registered automatically if present. If you build with Cornerstone, Locus belongs in your stack.
* Also works fully with any other WordPress page builder or theme.Works with Rank Math - no conflicts, no duplication
Locus detects Rank Math automatically and suppresses any schema blocks that would conflict or duplicate. Your existing Rank Math configuration is untouched. Locus adds the GEO layer Rank Math does not provide - entity enrichment, geographic containment, and AI-readable file generation.
How it works
Up and running in three steps.
No schema expertise required. No developer briefing. No lengthy configuration. Locus is designed to be operational the same day you install it.
1
Install and activate
Upload the plugin to your WordPress site and activate your licence and add your API key. Locus detects ACF Pro, Rank Math, and Cornerstone automatically and configures itself accordingly. No settings to untangle before you start.
2
Run the Profile Wizard
Enter your site URL or paste your about page content. Claude analyses it and proposes a complete business profile. Review each field, confirm or adjust, and save. Your entity schema goes live immediately.
3
Classify your pages
Use the Page Audit to tag your geographic and service pages by type. Run the bulk generator. Locus produces the right schema for each page automatically. Your llms.txt files are already live. GEO is done.
Who Is It For
Locus works for any WordPress business that wants to be found by AI.
If your customers use AI to research, compare, or find local services - and they do - Locus is for you.
Professional services
Solicitors, accountants, consultants, architects. AI is now the first research tool for clients shortlisting professional firms. Locus ensures your expertise, specialism, and service area are structured for citation.
Trades and local services
Builders, electricians, plumbers, landscapers. Local intent queries are answered from geographic entity data. Without it, your competitors get the citation. Locus builds the geographic signal stack that local AI answers rely on.
Health and wellbeing
Clinics, therapists, dental practices, wellness providers. Patients researching treatment options use AI before they pick up the phone. Locus structures your specialisms, location, and credentials for authoritative citation.
Education and training
Training providers, tutors, e-learning businesses. Course and qualification queries are increasingly answered by AI. Locus builds the entity and service structure that positions your provision as a citeable source.
Hospitality and leisure
Hotels, restaurants, activity providers, venues. AI travel and dining recommendations draw on entity data, location signals, and review structure. Locus provides all three from a single configuration.
WordPress agencies
Managing multiple client sites? The Agency and Unlimited licences cover up to 20 or unlimited installs. Add GEO as a billable deliverable. Locus does the technical work; you take the credit.
The honest comparison
How Locus compares.
A straightforward look at what Locus does versus the realistic alternatives.
| Capability | Locus | Rank Math Pro / Yoast (alone) | Manual / develoer work |
|---|---|---|---|
| Sitewide Organisation entity schema | ✓ Complete | ✗ Partial only | ✗ Requires expertise |
| Person / founder entity | ✓ Yes | ✗ No | ✗ Custom build required |
| Geographic containment (containedInPlace) | ✓ Per page, scoped | ✗ No | ✗ Custom build required |
| areaServed (lean sitewide / full homepage) | ✓ Yes | ✗ No | ✗ Custom build required |
| llms.txt and llms-full.txt | ✓ Auto-generated | ✗ No | ✗ Manual file creation |
| AI-powered Profile Wizard | ✓ Yes | ✗ No | ✗ No |
| Page Audit and bulk generation | ✓ Yes | ✗ No | ✗ No |
| NativeCornerstone integration | ✓ Yes | ✗ No | ✗ No |
| Rank Math conflict suppression | ✓ Auto-detected | ✓ n/a | ✗ No |
| Annual fixed price | ✓ From £149/yr | ✓ c.£79/yr (SEO only) | ✗ Day rates apply |
What You Get
Everything in every Locus licence.
No features held back for higher tiers. The difference between plans is the number of sites, nothing else.
Organisation entity schema
Anthropic's frontier model, chosen for accuracy, nuance, and professional appropriateness.
Person entity schema
Founder or director block with qualifications, education, social profiles, and business reference.
WebSite entity
Homepage WebSite block with SearchAction and extended areaServed, merged cleanly with the Organisation block.
Geographic containment
City, county, country hierarchy on every service-area and location page, scoped to the correct place.
llms.txt generation
Concise and full endpoints generated automatically, cached, and invalidated on post save.
Profile Wizard
Claude-powered business profile extraction - Method A (URL scrape) or Method B (paste your own text).
Page Audit
Classify pages by type and trigger individual or bulk schema generation from the Locus dashboard.
Bulk runner with stop control
Process all pages in one click via REST. The stop button finishes the current page cleanly before halting.
Cornerstone-native admin
Schema map, page audit, and all settings work correctly inside the Cornerstone admin environment.
Rank Math aware
Detects Rank Math and suppresses conflicting schema output automatically - no manual configuration.
3-tier API key storage
Anthropic key stored at network, site, or user level - whichever suits your hosting setup.
Auto-updates
Plugin updates delivered from the White Media licence server. No manual downloads or FTP required.
Pricing
Simple, honest pricing. No monthly surprises.
Two plans, one decision. Both include the full managed infrastructure - the difference is who pays Anthropic.
Single Site
Locus Single
£149
/year
One WordPress site. The complete Locus GEO stack, no features removed.
1 site licence
All features included
Auto-updates via licence server
Your own Anthropic key
Buy Locus Single
Agency
Locus Agency
£349
/year
Up to 10 client sites. The right choice for agencies adding GEO to client deliverables.
Up to 10 site licences
All features included
Auto-updates on all sites
Your own Anthropic API key
Priority support
Most Popular
Buy Locus Agency
Unlimited
Locus Unlimited
£799
/year
No site cap. For larger agencies and WordPress developers managing many installs.
Unlimited site licences
All features included
Auto-updates on all sites
Your own Anthropic API key
Priority support
Buy Locus Unlimited
All licences include a 14-day money-back guarantee. Annual billing. ACF Pro required (sold separately by Advanced Custom Fields).
Anthropic API billed directly by Anthropic at cost.
Screenshots
Concierge Settings Screenshots
Click on a screenshot below to see a larger image. These screenshots show all possible Concierge settings. To see Concierge in action, click on the button at the bottom-right of this page and ask your questions
FAQ
Common questions about Locus.
Specific answers. No padding.
Ready
AI search is answering your customers' questions right now.
Is your business in the answer?
Locus handles the complete Generative Engine Optimisation stack - entity schema, geographic signals, AI-readable files, and page-level structure - on your WordPress, correctly, from day one.
Get Locus - from £149/year
Talk With Us First