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Web Design Agency Bath

Website Design
Bath
Dynamic, Converting Websites to Grow Your Business
Is your website under-performing? Let us help you.
White Media have almost two decades of experience building good-looking and high-performing websites to help grow Bath businesses. All the websites we build are optimised for search (SEO) before they go live.
Websites Designed To Transform Your Business
Having a well-designed and laid out website is all important in the digital age. Your website is the primary place that your potential clients are going to go to find out information about your Bath business, its services or products. The website is your online marketing tool which works for you every hour of every day.
Additionally, your social media and advertising campaigns will be driven to a page on your website. Your website needs to be excellent in all areas so you can convert the traffic to leads or sales.
Commissioning a new website is therefore a major marketing decision for your Bath business. Your new website needs to be a combination of being good looking, representing your business, providing clear information and enticing visitors to click through to your offerings.
That’s why White Media builds Bath websites that make money for their owners and convert visitors to clients or leads.
Well Designed Websites
Although every website project is different and brings its unique challenges, there are five key points which every website in Bath should adhere to:
First Impressions
Your website will usually be the very first impression a potential client has of your Bath-based business. The first impression your website gives that person must therefore be the best possible. People will judge your business by what they see. If your branding, layout, images or text are not perfect for your business, then the chances are that the visitor will disappear as quickly as they arrived.
We aim to design your website to be world class in all aspects. At the outset of a web design project we will discuss with you what you want the website to do for your business and make suggestions for how these goals can become reality, whilst making an amazing first impression.
Websites Must Convert
We want your new website to convert visitors into leads or clients. A mistake Bath businesses regularly make when commissioning a new website is to fail to think about the purpose of each and every page on the website. Every page must have a primary goal and the page’s purpose must be to achieve that goal, every time.
During a Bath web design project we will create and design each web page so that it is clear to your visitors what the page is about and what they need to do to get or understand what is on offer. Clear headings, images and calls to action (CTAs) accompany the page’s copy to help the visitors to the goal of the page.
Expertise
Our web design experts will guide you through the minefield of website copy. As much as many companies like to extol the virtues of their long history, founded by an illustrious ancestor, the average website visitor will not care about this. They want to be told and be able to believe how you can help them with their problem of desire.
An established history is, naturally, important, but it should be used to support the benefits you offer your clients. You want to prove to your visitors why you are the best company in your field and why your products or services are the best to help your clients resolve their problem. We help optimise the copy you provide to make sure it sells the benefits your business offers.
SEO As Standard
White Media operates differently to many other web designers in Bath. Most Bath web design agencies sell SEO as an additional service, which you pay handsomely for.
We strongly believe that a website without SEO is like a car without an engine – pointless. As a result, during a web design project we optimise each page for search as a core part of the web design project. This involves keyword research right at the start of the project to help find you the best keywords to maximise the chances of your web page being listed at the top of Google’s search results. When the website is live, we also submit the website to Google's Search Console to ensure that it is correctly indexed as soon as possible.
Ongoing we offer you additional SEO support to keep track of the website’s performance so that tweaks can be made to keep your website ranking as highly as possible for the various search terms.
Mobile-Friendly Websites
The majority of websites are now viewed from a mobile device - even in Bath. It therefore goes without saying that we design websites with a mobile-first perspective. All our websites are mobile-friendly and are designed to make the browsing of the website a simple and pleasurable experience for the visitor.
Our mobile-first web design goes beyond just making the website mobile-friendly. We make all telephone numbers, email addresses tappable so that a call or email can be initiated by just tapping the number or address. With our user flow methods we also adjust the page’s layout so that it is more relevant for mobile users. We do not rely upon the content’s layout flowing based upon the desktop version. A dedicated mobile layout is created for pages which benefit from content prioritisation.
The mobile-first approach benefits both your website visitors as well as you by getting the website ranked well for mobile-friendliness by Google and giving your visitors clear options to click through to your sales funnel.
How Is Your Website Performing?
What Our SEO Clients Are Saying About Us
I’d recommend White Media to any of my friends, and, those friends who are recovering from expensive, unsuccessful, frustrating experiences with “the experts”. Technology is an enabler, it always was; not a “confuser to enable charlatans to profit from the uneducated”.
The Website Design Process
Our website design process follows a tried and tested path to ensure a successful website is created for you.
Research & Specifications
The web design project starts with discussing with you exactly what you want the website to do for you and how it will be laid out.
This may involve looking at other websites so you get ideas of how the website should look and function. We will then map out the website’s structure to make sure the necessary pages are planned for and how the menu should be structured. Once this is done, we will ask you for the images and copy for each page we are to build. If you are unsure on the copy, you can provide a list of bullet points for each page and we will help you by writing the copy.
Once the full specification has been agreed you will know the fixed cost for the project. This will not alter unless the specification is substantially changed.
Homepage
We will always start by designing the website’s homepage. The homepage includes all the major styling elements that will be used throughout the rest of the website – logo, header, footer, menus, fonts, buttons, image styles, etc.. Getting the homepage styling right makes it much easier when we get to creating the other pages of the website, so valuable time and effort is made working with you to get the homepage looking as you want it.
Throughout the web design project you will have access to the public view of the website (which will be hidden from general public view until it is ready to go live). This allows you to comment on individual elements and areas which may need tweaking. It also means that we will be able to communicate clearly about any changes required.
Other Pages
Once the homepage’s design has been signed-off, we will start to build the rest of the pages of the website. Once again, you will be able to see each page as and when additions or changes have been made.
Each page should be dedicated to a specific product, service or topic. Therefore, thought should be given to what you want your visitors to do on each and every page. Do you want them to contact you, buy something or sign-up to your mailing list? The aim will be to build in calls to action (CTAs) to each page, inviting the visitor to interact and do exactly what you would like them to do.
In general we create the additional pages so they have a similar structure to each other, allowing visitors to easily find the information they are looking for.
Website Review
Go-Live
Do You Want To Find Out A Price For Your New Website In Bath?
Why Wordpress Web Design?
All our websites are built with Wordpress. Why WordPress, you ask?
- Once created, it is very simple for you to update your own website with new content, if you wish to. We don’t restrict access to any website we create, so you can be sure that you are not bound indefinitely to your web designer (though we would love to provide you long-term support)!
- Adding new functionality to a WordPress is easy to do, using plugins or coding. This means the website will be able to do pretty much anything you want it to do.
- Google loves WordPress websites. Getting a WordPress website ranking well for your keywords is much easier with WordPress than with other websites. This is a primary reason we build with WordPress.
- WordPress is the world’s most used website platform. It is estimated that well over a third of all the websites in existence are WordPress websites. It is open-source and community developed, meaning that the underlying framework will never be out-of-date and it will always be at the forefront of web technology. You don’t need to worry that your previous web designer has secret information which only they can access!
- WordPress integrates with everything – eCommerce, booking systems, CRM solutions, forums, social media and much more.
- WordPress websites can be made to look great as well as perform well with relative ease.
The Websites We Build
We build websites for any type of business and purpose using WordPress. The possibilities are infinite.
Types of Website
- Brochure Websites
- eCommerce websites
- Membership websites
- Intranet websites
- Online forum websites
- Booking system websites
Business Types
- Websites for dentists
- Websites for solicitors
- Websites for accountants
- Websites for estate agents
- Websites for plumbers
- Websites for electricians
- Websites for builders
- Websites for stonemasons
- Websites for cleaners
- Websites for florists
- Websites for security companies
- Websites for tree surgeons
- Websites for vets
- Websites for hotels
- Websites for pubs / restaurants
- Websites for therapists
- Websites for beauty salons
- Websites for jewellers
- Websites for tree surgeons
- Websites for wedding planners
- Websites for photographers
- Websites for event venues
- Websites for bands
- Websites for DJs
- Websites for retailers
- Websites for journalists
How Do I Know If I Need A New Website?
Not Mobile-Friendly
Embarrassment
Low Conversion Rate
High Bounce Rates
Website Pricing
White Media websites are priced upon the amount of work and functionality you need. This will include:
- The number of pages needed.
- Whether you provide all copy and content or if you would like us to create it for you.
- Whether you need a logo or other brand content creating.
- If there is any special functionality needed for the website to perform specific tasks.
To get a basic estimate for the creation of a new website in Bath, request a free consultation with us. After a few questions we will be able to give you a reasonably accurate idea of the price you can expect to pay for the new Bath website. If you choose to then go ahead, we will create a precise specification and quotation for you. Unless there are significant changes to the specification, the price quoted is the price the project will cost, with no hidden fees!
We Are Different From Most Other Bath Web Design Agencies
If you have worked with other web design agencies in Bath you might have found yourself baffled by tech-speak or they want to charge you extra for basic search engine optimisation.
We at White Media like to concentrate on you, the client, rather than trying to make web design sound like a dark-art which should only be approached by an expert. Our aim is to provide you with a well-performing website which looks good too - all the while communicating with you in normal plain English. We also strongly believe that every new website we design should include SEO on all pages as standard.
No Tech-Speak or Jargon
Easily Understood Updates
No Long-Term Contracts
About Bath
The Roman Baths on Stall Street remain the most visited ancient monument in Britain outside London, drawing over a million visitors each year to what was once the sacred spring of Sulis Minerva. That singular inheritance — thermal waters exploited first by Romans, then repackaged by Georgian speculators — shapes Bath's character more than any other English city of comparable size. The entire city centre, along with Bathampton Down and the surrounding landscape, sits within the Bath and North East Somerset unitary authority area, distinct from the county of Somerset despite the historic association. It lies roughly twelve miles south-east of Bristol, connected by the A4 Bath Road and the Great Western Main Line, with the A36 running south towards Warminster and Frome, and the A46 north towards the M4 corridor and the Cotswolds beyond.
The built fabric of Bath is unlike anywhere else in England. The Royal Crescent and the Circus, both designed by the Woods — father and son — represent the fullest expression of Palladian ambition applied to a British street plan. Pulteney Bridge, one of only a handful of bridges in the world with shops built across its full span, crosses the Avon towards Bathwick and the Holburne Museum. Milsom Street, George Street, and the covered SouthGate shopping centre define the retail core, while the independent character of Walcot Street and Kingsmead Square reflects a parallel economy of makers, designers, and specialist traders that has always run alongside the more visible tourism industry.
Bath's economy is genuinely mixed. The University of Bath on Claverton Down and Bath Spa University, centred on Newton Park near Corston, together bring tens of thousands of students and significant research activity into the area. The Royal United Hospital on Combe Park is one of the largest employers in the region. Professional services, financial and legal firms, technology companies, and creative agencies occupy office space across the centre and in out-of-town locations such as Kingsmead Business Park. The conference and hospitality sector is substantial, supported by the presence of the Bath Assembly Rooms and numerous Georgian townhouses converted to boutique hotel use.
As a UNESCO World Heritage Site — designated alongside the wider city of Bristol in 2000 under the title City of Bath — almost every significant building and public space carries some form of statutory protection. The concentration of Grade I and Grade II listed structures is among the highest of any urban area in the country. Bath and North East Somerset Council operates its planning and conservation functions under considerable scrutiny, with the Bath Conservation Area encompassing the majority of the city centre and many of its surrounding residential districts. Honstone and oolitic limestone from the Combe Down quarries give the architecture its distinctive warm colour, a material and aesthetic continuity that planning policy actively works to preserve.
The villages surrounding Bath — Batheaston, Saltford, Keynsham to the west, Bathampton and Bathford to the east, and Peasedown St John and Radstock to the south — feed a significant daily working population into the city. Connectivity to Bristol Airport via the A368 and A37 makes the wider area attractive to businesses with national and international client relationships. That geography, combining a major heritage city with accessible motorway and rail links, produces a business population that is sophisticated, competitive, and accustomed to working with specialists who understand both the local context and a broader marketplace.
